Wirtualny asystent na stronach www
Zasady działania, implementacja, koszty i korzyści wdrożenia
“Virtual assistant on the Web. Functioning, implementation, cost-benefit analysis” - in this publication I have widely reviewed the accessible topic literature and I have conducted a survey study of costs and benefits that faces a virtual assistant implementation. I have analysed every aspect of the implementation process in order to determine what kind of tangible and intangible profits or perquisites are generated by an implementation of a conversational agent.
This book is not solely theoretical, but also has to provide entrepreneurs with complete and reliable empirical knowledge. During the data collection I closely cooperated with Polish chatbot developers, and their clients benefiting from these solutions. I have interviewed all Polish chatbot developers about their commercial implementations of virtual assistants.
This research is the first profound study on this subject in Poland. It contributes to sum up virtual assistants’ strong as well as weak points, to evaluate their development and future progress in e-commerce, and to provide recommendations to businesses and entrepreneurs. Nevertheless, the field of conversational agents still requires further research and in-depth studies of their functioning on electronic markets.