How smartAgent is helping; Answering customer queries without having to phone or e-mail, reducing CRM costs, improving customer satisfaction and loyalty, providing a feedback mechanism for customer wants and needs and providing a mechanism to optimise online and offline content. Virgin Holidays is also using the Synthetix.info service to analyse visitors' wants and needs by looking at the questions they ask. The use of the conversational logs and analysis will allow Virgin Holidays to better serve both their online and offline customers. In addition, the conversation logs ensure that Valerie always has up to date information.

What smartAgent is hoping to achieve for Best Western; Answer customer queries without having to phone or e-mail, reduce CRM costs, improve customer satisfaction and loyalty and provide a feedback mechanism for customer wants and needs. Best Western is using the Synthetix.info analytics service to analyse visitors wants and needs by looking at the questions they ask. The conversation logs also allow them to make sure that Tom and Lucy always have up to date information. Jo Ogden, Head of Ecommerce and Distribution at Best Western is aiming to answer more queries online with lower CRM costs and to improve customer loyalty. "It’s designed to make sure our customers have an enjoyable experience and improve conversions”, she said.

Virtual Hollie is providing answers to questions from people interested in visiting a number of holiday parks across the United Kingdom. The virtual assistant is currently dealing with thousands of visitors each month. The technology is answering customer queries on a variety of subjects whilst also navigating the user to additional content that appears on the website. The virtual assistant contains a wide range of content, this includes information on key attractions, when famous people are performing and routine information about each venue such as "what time do you need to check in". One of the more interesting aspects of the deployment is that "Hollie" promotes some of the events that are taking place at the resorts over the course of the year. Staff at Butlins have full access to a wealth of management and customer contact data via the Synthetix analytics service. They can see all the questions that users to the assistant have posed. This allows them to make sure that Hollie is always updated to answer any new queries that may arise. The system also provides detailed management reports to monitor the success of the smartAgent. Hollie is the first live edition of smartAgent Version 4 and has many new features and functions that enhance the system for both the user and the website owner.

Sarah is the virtual online assistant of Royal Mail. She gives immidiate answers to questions posed by the Royal Mail´s customers. The majority of the enquiries are on the delivery status of parcels.

Charlotte is a talking TV guide. She can help users find out what is on TV, when their favourite programme is on, or when their favourite type of programme is on. She was launched November 2004.

Teletext Holidays have launched Jodie to assist customers and personalise the online booking experience. Jodie is able to chat with customers, answer their questions and direct them to relevant web pages. You can find Jodie on the website of Teletext Holidays and go to 'advice'

Poseidon is an Artificial Intelligence Chatbot who's personality is based around the Greek God of the sea - Poseidon! Poseidon is taught his responses via a botmaster, and is hosted at The Personality Forge.

Red works for BM Sloutions and is a friendly animated mortgage adviser. Mortgage brokers using the BM Solutions website are already used to desktop alerts from Red. And now they can also ask the cheerful cartoon redhead questions.

Léa répond aux questions des clients de MMA.

Anna is Ikea's virtuele agent. Anna answers questions about IKEA products, prices, sizes, delivery, spare-parts, opening hours etc. and opens related pages in a browser window. Furthermore, Anna knows when your local IKEA restaurant is open and what they serve for lunch! She also answers simple but personal questions like 'what's your name?' On top, she shows emotions, for example if she couldn't find information you are looking for.