Shaw Communications introduced Ask Amy, to the world in December 2009 and she is doing a fantastic job. You can ask her how much it costs to call Ireland with your digital plan, what is on TV tonight, or even what bundle is best for you and she will immediately answer your question in a pleasant and helpful way. ("Amy" also has a great personality so feel free to ask her about her favorite movie or vacation!) In addition, Next IT and Shaw implemented an internal "Super Amy" who has been supporting over 5,000 Shaw contact center agents for eight months, improving operational efficiency while providing a better customer experience.
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