Bieber Buddy is launched to promote Justin Bieber’s “My World Tour” in Australia. To win tickets to his concert, the Bieber Buddy possesses a daily codeword that he will only reveal for half an hour each day. Users who have added the Bieber Buddy to their Windows Live Messenger friendlist receive a notification when the daily codeword is available on weekdays between the hours of 4pm and 7pm. They address the chatbot
asking: "What is today's codeword?" The chatbot will also provide a link to the competition entry page. It is also possible to enter the competition by uploading a 30 second videoclip.