CTR means Click Through Rate and is a way to measure the success of your profile. The more inspiring your company profile is, the more likely visitors will visit your website.
The Clickthrough Rate is a daily figure. It is calculated by dividing the number of unique clicks by the number of unique views on a particular day. Occasionally, your company has not been visited at all on a certain day. In that case you wll see ‘N/A’ (not applicable). If you have selected a time frame of more than one day (which is very likely), you will see the average CTR over that period. In that case we have calculated the average of all available CTR’s in that period.
