ChatBots

Standing out as a top realtor is a major issue in the real estate industry, making it difficult to generate and nurture leads throughout the homebuyer’s journey. That’s where the power of chatbots and automation come into play.

Real estate chatbots function to improve the marketing, lead generation, qualification and follow-up by automating certain processes.

By using real estate chatbots, your business can continue to communicate with potential customers outside of regular business hours, or when the majority of agents are busy.

Chatbots can help website visitors find the best homes for their needs and budget, instantly answer frequently asked questions, and capture hot leads in a more interactive and streamlined process.

• Explain how to buy, sell, and rent property to prospects and clients.
• Search MLS listings.
• Schedule property viewings.
• Increase your number of qualified leads.
• Multi-channel support
• Save time and increase satisfaction with 24/7 support.

The following platforms have been highly vetted and qualified to make up the 11 best real estate chatbots you can find in 2023.

#2. Best Real Estate Chatbot: Brivity

Brivity is a chatbot + human hybrid platform that’s built specifically for the real estate industry. Their chatbots are powered by AI/machine learning.

• AI/machine learning chatbots
• CRM
• Lead qualification and lead nurturing
• Auto-generate landing pages on IDX property and search pages
• Click-to-call
• Home valuation sites connected to your CRM
• Text lead capture
• Listing alert email drips
• Community data (walk scores, school ratings, etc.)

• Highly customized for the real estate market with many useful features for realtors.
• Marketing and sales automation solutions for the real estate industry.

• Fairly expensive when compared to some of the best live chat + chatbot combined platforms. You’ll be paying a premium for those real estate specific features that you could likely do without.
• Pricing is said to be a bit high for smaller businesses.

Brivity Pricing: You will need to contact Brivity for details on pricing.

#4. Best Real Estate Chatbot: Structurely

Structurely is a real estate specific platform that uses AI/machine learning to qualify leads with their unique chatbot named Aisa Holmes.

• Text and live chat
• Use on Facebook Messenger, web chat, Zillow
• Bot to human handoff and takeover
• Lead qualifying bot
• CRM integrations
• Mobile app

• Their bot, Aisa Holmes, builds rapport with potential clients and messages leads within a minute of first contact.
• Aisa provides a personalized client experience by letting you pause the conversation and take over at any time. Alternatively, you can let the chatbot complete the qualification and set up a meeting without any work from you.

• Pretty expensive for a chatbot platform built strictly for real estate, and without a lot of features that are included in other platforms with favorable pricing.

Structurely Pricing: Structurely has four pricing tiers. The Starter plan is $179 per month, and that gets you 1 seat and 50 leads per month. The Growth plan is $299 per month, comes with 10 seats, and 125 leads per month. The Build plan is $499 per month, comes with 30 seats and 225 leads per month. If you need more than that, you will need to speak with Structurely about pricing.

#6. Best Real Estate Chatbot: Roof.ai

Roof.ai is an AI/machine learning chatbot or virtual assistant for real estate agents. The services provides chatbots for capturing, qualifying, and routing leads to agents on your team.

• Smart chatbots
• Answer FAQs
• Marketing automation tools
• Behavioral tracking
• Omni-channel support
• Intergrations for CRMs
• Solutions for marketing, customer care, mortgage and recruiting

• Roof integrates with your agent roster and MLS to learn about your team and your listings.
• Funnel leads into your router or CRM. If you don’t use any, Roof can send you lead notifications via email.
• Bots are autonomous and keep learning from interactions with your customers.

• No features that stand out above and beyond the best of the competition.
• Pricing is expensive because it’s a niche product. With a little effort and customization, other platforms with more features when customized could get the job done better for less money.

Roof.ai Pricing: Get in touch with Roof for details on pricing.

#8. Best Real Estate Chatbot: Chatra.io

Chatra is live chat software that allows you to provide an easy way for visitors to talk to your business in real-time.

• Live chat and offline messaging
• Multilingual chat widget
• Conversation history
• Notifications and triggers
• Google Analytics integration
• Developer API
• Zapier integration

• Easy to install and use with useful features, such as proactive chat invitations, typing insights, real-time visitor list, and saved replies.
• Keeps conversation history, even including unsent messages.
• Has the capability for group chats among agents.

• Somewhat lacking when it comes to automation tools and chatbot capabilities.
• Admin tools are limited and the platform is not built well for teams at this time.
• Not built specifically for the real estate space, but has everything you need.

Chatra Pricing: Chatra has a Free Forever plan for 1 agent. Their one paid for plan is $15 per agent, per month.

#10. Best Real Estate Chatbot: Drift

Drift is a platform that utilizes live chat and automated chatbot software.

• Mobile application
• Manage complex customer cases through tickets
• Option for automated messaging
• Automate activities with a chatbot
• Store data about visitors
• Marketing and sales automation
• Integrates with other business systems

• Strong lead generation features
• Ease of use
• Lots of automation tools to choose from

• Pricing is extremely high compared to the competition which offer similar or better feature sets, especially if you have multiple teams and want to route chats between them
• Mobile application and web chat has many bugs, for example it has an issue where the web chat thinks you are a returning visitor (eg: Hi, welcome back Sarah) even though you are not that person.
• Many competitors outscore Drift in key feature areas (like bot builder) and sell for a lower price
• The bot builder is less powerful than other products (MobileMonkey, ManyChat, Chatfuel, etc.) yet is only available in the enterprise edition
• No support for messaging (SMS, Facebook Messenger, WhatsApp, etc.)

Drift Pricing: Drift has a free plan that doesn’t include any notable features. After that, pricing begins at $50/mo and then jumps to $400/mo, $1500/mo and custom pricing with an additional charge for each user.

A real estate chatbot can serve a number of different purposes for a real estate business, from lead generation, to marketing, to scheduling, to simply acting as the artificially intelligent face of a company in order to attract and engage new customers.

That’s why determining what the bot will do and what platform best supports those functions is an important step to implementing a great automated chatbot solution.

Step 1 - Decide what the real estate chatbot will do. Because there are so many options available for real estate chatbot functionality and features, it is important to map out specifically what duties you want the chatbot to serve for your real estate business. This includes the method of communication -- i.e. artificially intelligent methods such as natural language processing, or menu-based conversational funnels -- and the budget that you are willing to spend on the creation and implementation of the chatbot.

Step 2 - Shop for real estate chatbot platforms. Not all platforms are the same so it’s important to go into this knowing exactly what it is you’re looking for in the real estate chatbot platform you choose. Make sure it includes all of the required features for your chatbot and that it falls within your chosen budget.

Step 3 - Weigh the pros and cons of each platform viewed and pick the one that most closely resembles what your business needs. Pick a platform that is within your budget and has the best features available for your pre-determined list of real estate chatbot functionality.

Step 4 - After understanding the contract with the platform company, deploy the chatbot.

We hope you’ve found the best real estate chatbot software for your business. Please let us know what you think and if you feel other more qualified platforms should have made the list. Thank you!