Virtual assistants support customer relations
In this article we present the subject of
virtual assistants, which constitute computer applications based on artificial intelligence technologies (such as Natural Language Processing, Computational Linguistics, Speech Synthesis etc.) that are implemented on companies' commercial websites. We present virtual assistants features, and we discuss their important aspects. We point out contribution of virtual assistants in establishing and maintaining customer relations, and we analyze a possibility of modeling business processes using virtual assistants. Finally, we draw conclusions and some open lines about further research on virtual assistants' functioning on electronic markets. Nevertheless we are aware, that this field still requires further research and in-depth studies on virtual assistants and their functioning on electronic markets.
On the basis of this paper the following slides
Virtual assistants support customer relations and business processes were presented at the
10th International Conference on Information Management organized by
University of Gdańsk.
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