Yello is a digital mascot for Páginas Amarillas and Páginas Blancas, a big virtual eye that helps users find stores and people, easily and quickly, through online inquiries. It doesn’t require users to abandon any platform they’re using where they’re interacting with their contacts.
The content is delivered in accordance to the platform used, in order to exploit each platform’s advantages to the fullest.
Yello can search by name. If the user wants to find a store, Yello can search by type of store; if the user wants to find people, it can search by address or phone number.
Yello’s unique appearance and its active participation in several social networks make its identity distinctively unique, as it makes fresh and funny remarks. Yello has many friends and followers.