“Clara” - a friendly face to talk to at otto.de
The virtual service advisor Clara has been assisting online shoppers at www.otto.de since the beginning of 2013. Always with a friendly smile on her face, Clara provides customers with welcome assistance and helps them navigate the website with confidence. Her easily understandable advice comes fast and free - this is what good customer service is all about.
Clara, a new-generation avatar designed to improve the online shopping experience, is a creation of novomind’s development lab. The Hamburg-based e-business experts can draw on long-standing experience in developing and implementing smart and efficient solutions for today’s Internet world. In order to ensure that the avatar would meet the demands of modern online shopping, Clara was developed and implemented in close collaboration with Otto’s inhouse e-shopping experts.