Virtual Hollie is providing answers to questions from people interested in visiting a number of holiday parks across the United Kingdom. The virtual assistant
is currently dealing with thousands of visitors each month. The technology is answering customer queries on a variety of subjects whilst also navigating the user to additional content that appears on the website. The virtual assistant contains a wide range of content, this includes information on key attractions, when famous people are performing and routine information about each venue such as "what time do you need to check in". One of the more interesting aspects of the deployment is that "Hollie" promotes some of the events that are taking place at the resorts over the course of the year.
Staff at Butlins have full access to a wealth of management and customer contact data via the Synthetix analytics service. They can see all the questions that users to the assistant have posed. This allows them to make sure that Hollie is always updated to answer any new queries that may arise. The system also provides detailed management reports to monitor the success of the smartAgent. Hollie is the first live edition of smartAgent Version 4 and has many new features and functions that enhance the system for both the user and the website owner.