The Virtual Assistant
on the Waterstone's website can not only be launched from their homepage, but also from the What's New and Daily News pages.
User comfort is created by incorporating the Waterstone's logo into the interface.
This Virtual Assistant is able to recognise when users are asking for specific book topics and direct them to the correct subject pages. For example, if you ask 'books on roses' you will be directed to the Home and Garden categories page while asking 'books on football' will bring up the link for the Sports categories page.